To scan this AR marker, they will either have to install your mobile app or go to your website.īut the problem is-to download the app, they will have to pull out their smartphone and go to the App Store or Play Store. In short, it is the overlap of digital information onto the physical world.Īs per an estimate, the AR market will be worth between USD 70 billion and USD 75 billion by 2023.Īnd here’s how AR works-you need an AR marker that users would scan to see the digital content (such as a 3D view of the superhero in your comics). One of the easiest and most effective ways to make it happen is via Augmented Reality (AR).ĪR is an integration of real-time information such as images, videos, and text with real-world objects to make the user experience more interactive. So you decide on making these fictional characters come to life to engage the readers better. You know that readers love imagining their favorite comic characters. Say you are a comic book publisher who wants to hook the readers to its content.
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June 2023
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